The Born and Raised hoodie is much more than a piece of streetwear. It’s a symbol of loyalty, heritage, and a deep connection to Los Angeles culture. Founded by Spanto (Chris Printup) and 2Tone (Alex Erdmann) in 2013, Born and Raised quickly garnered a loyal following, becoming synonymous with authentic street culture that reflects the experiences of marginalized communities in LA. At the heart of the brand is the Born and Raised hoodie a versatile garment that embodies the identity of the streets, representing both the struggles and pride of those who wear it.

This article delves into the significance of the Born and Raised hoodie, exploring its origins, design, cultural impact, and why it remains a staple in the world of street fashion.

The Origins of Born and Raised

Born and raised Dunks was created as a love letter to Los Angeles, particularly the neighborhoods that are often overshadowed by the city's glitz and glamour. Spanto, a Native American and Italian from Venice, LA, grew up witnessing the changes brought on by gentrification in his community. Feeling disconnected from the narrative being pushed about LA, he wanted to create something that gave voice to the people and stories often left untold.

The name "Born and Raised" itself speaks to this deep connection with place, identity, and roots. It reflects the idea of staying loyal to where you're from, even in the face of change. With this message at its core, the brand launched its first collection, and the Born and Raised hoodie quickly became a signature piece that resonated with fans across the globe.

Design and Aesthetic of the Born and Raised Hoodie

The design of the Born and Raised hoodie embodies simplicity and raw authenticity. Typically, it features bold, impactful typography that represents the brand’s name in block letters, often with references to LA culture and local slang. The hoodie is known for its high-quality materials, ensuring comfort and durability—making it as functional as it is stylish.

Most Born and Raised hoodies come in classic colors like black, white, gray, and navy, but the brand is also known for experimenting with limited-edition colorways and special releases. This versatility makes the hoodie suitable for both streetwear enthusiasts looking for a fashion statement and those who want a more casual, everyday look. The minimalist design is often accompanied by powerful messaging, making the hoodie a canvas for cultural and personal expression.

Beyond the graphics and color schemes, the Born and Raised hoodie is meticulously crafted. Spanto and his team focus on producing pieces that are not only aesthetically pleasing but also long-lasting. Made from a blend of premium cotton and polyester, the hoodie is soft yet durable, designed to withstand daily wear while maintaining its shape and structure over time.

A Cultural Symbol for Los Angeles

The Born and Raised hoodie is more than just an article of clothing; it’s a cultural symbol that connects individuals to the essence of Los Angeles. The hoodie taps into the rich, diverse culture of LA’s streets, paying homage to the city’s past while embracing the future. For those who grew up in neighborhoods affected by gentrification and rapid urban development, the Born and Raised hoodie serves as a reminder to stay true to their roots.

Much of the brand’s imagery focuses on themes of loyalty, family, and the experiences of marginalized communities. The hoodie has become an emblem of pride for people who feel a deep connection to LA’s streets and neighborhoods. Wearing Born and Raised is not just about fashion; it’s about making a statement—one that says you haven’t forgotten where you come from, no matter where life takes you.

Streetwear Meets Activism

One of the most significant aspects of the Born and Raised hoodie is how it merges streetwear with activism. Spanto has used the brand as a platform to address issues like gentrification, police brutality, and the displacement of communities of color in Los Angeles. This level of social consciousness is woven into the fabric of the brand, giving each piece a sense of purpose.

The hoodie, in particular, has become a canvas for social commentary, often featuring designs and slogans that challenge societal norms. From supporting local initiatives to collaborations with other culturally significant brands, Born and Raised stays true to its mission of uplifting the people and communities who are often overlooked by mainstream culture. The hoodie’s understated yet powerful design reflects this balance of street style and activism.

Collaborations and Limited Drops

Born and Raised has earned a reputation for its highly coveted collaborations and limited drops, and the hoodie is often at the center of these releases. Some of the most notable partnerships include collaborations with the Los Angeles Dodgers, Nike, and Union LA, where the brand blends its unique streetwear aesthetic with other iconic cultural symbols.

These collaborations often result in limited-edition hoodies that sell out within minutes of release, contributing to the brand’s cult-like following. The scarcity of these items not only drives demand but also adds an element of exclusivity to Born and Raised hoodies. Wearing one of these limited pieces signals not only a deep connection to LA culture but also membership in an exclusive streetwear community.

The brand’s collaborations are more than just fashion statements; they are cultural exchanges that reflect the shared values of creativity, loyalty, and community. Each hoodie produced as part of these partnerships tells a story, making it more than just another item in a wardrobe—it becomes a piece of cultural history.

Why the Born and Raised Hoodie Stands Out

What makes the Born and Raised hoodie stand out in a sea of streetwear is its authenticity. In an era where many brands capitalize on trends without understanding their roots, Born and Raised stays true to its mission of representing LA’s real, gritty culture. The hoodie serves as a form of storytelling, each piece reflecting a unique aspect of the city’s past, present, and future.

For many, owning a Born and Raised hoodie is a way of showing pride in their community and culture. The connection between the brand and its audience goes beyond consumerism—it’s about shared experiences and values. Whether you’re a native Angeleno or someone who admires LA’s rich cultural history, the hoodie offers a way to wear your pride on your sleeve.

Conclusion

The Born and Raised hoodie is not just another trendy piece of streetwear; it’s a cultural artifact that captures the spirit of Los Angeles. From its origins rooted in loyalty and community to its evolution as a symbol of activism and artistic expression, the hoodie continues to resonate with people who value authenticity and connection to their roots.

As Born and Raised continues to grow, the hoodie remains a staple in the brand’s collections, offering a powerful reminder of the importance of staying true to where you come from, even as the world changes around you.